at Twickenham to Nintendo to tap into rugby fanbase

Nintendo UK and the Rugby Football Union have formed a one year commercial partnership, bringing the gaming brand to Twickenham Stadium.
The partnership, set to run until September 2010, will give Nintendo a presence at key rugby events over the year at Twickenham, including The Investec Challenge Series matches (England versus Australia, Argentina and New Zealand), The Nomura Varsity Match, The RBS 6 Nations, The Emirates Airline London Sevens and the England versus Barbarians match.

Key Nintendo titles such as Wii Sports Resort and Wii Fit Plus will be promoted through an integrated marketing campaign across perimeter signage, CRM, big screen advertising, pitch side competitions and consumer sampling, as well as creative animations on the scoreboards.
David Yarnton, general manager at Nintendo UK, said: "Working alongside the RFU is a great opportunity for us to target and talk to a family audience, not just through traditional advertising methods but through more experiential, hands on approach through product sampling and our interactive Nintendo Zones."

London seven: Globalization of NFL is good, and bad

New England Old England samples on Sunday as the NFL's ever increasing foray into international markets continues with the latest game in London. Patriots Tampa Bay Brita get, meaning they'll look the greatest that American football has to offer, other than the Buccaneers.
I preferred it when the NFL confined its globe trotting to preseason games, but the seal forever broke in 2005 when Mexico City hosted the first regular season game outside the U.S. Pats Bucs will mark the third straight year for a real game -- really, closer to surreal -- at London's Wembley Stadium. Then later this year the Bills will play their second annual game in Toronto, with at least three more years to follow.
It has only just begun.
The NFL's expand-the-product enterprise has identified five "priority markets'' as Canada, China, Japan, Mexico and the United Kingdom. The London game will become more than just an annual novelty.
"We are going to continue to follow that and fuel that,'' NFL commissioner Roger Goodell said. "We are considering playing multiple games in London as early as next year.'' He also acknowledges "dialogue'' to play a game in Africa, most likely in Nigeria, and calls future expansion franchises abroad "in the realm of possibility.''
This may be jingoism, but I'd like to keep the NFL an American league that plays in America. Some 240 countries get games or highlights on TV; isn't that enough?
As 2007 Goodell even as currently said "we'll be looking at'' a possible Super Bowl in London. He has since backtracked due to the backlash, but has never obviously ruled it out. He should, without prevarication.
Moving America's "national holiday'' abroad will be the Litmus test for when the NFL has irrevocably gone too far with its globalization.
Football gradually but inexorably surpassed baseball as America's Pastime. The sport will begin to relinquish that crown, by degrees, when the NFL gets too close to standing for National Foreign League.

Rush for IRB Sevens tickets

The increasing popularity of International Sevens is very much in evidence with the huge rush for tickets for this season’s IRB World Sevens Sevens. With the sport on the cusp of Olympic inclusion the sport’s profile is increasing rapidly with more interest than ever before.

London Sevens Tickets for the 2010 NZI Sevens in Wellington (5-6 February) sold out online in just three minutes yesterday.


All of the tickets made available for public purchase to the third event on the IRB Sevens World Series were snapped up in the new record time, a significant improvement on last year's mark of 10 minutes.



Inevitably, many fans will be disappointed at not securing tickets for the event with demand far outstripping supply, but organisers are confident that large numbers will still travel to New Zealand's capital to sample the unique atmosphere fostered by the giant event.



"Although tickets may have sold out this morning, we hope fans will see there are still a number of ways to embrace the 2010 NZI Sevens," said NZI Sevens General Manager Steve Walters.



"It's a great tribute to the tournament that fans continue to love the great sports and entertainment event we have here in Wellington," added Walters.



"The 2009 tournament showed many fans will venture into Wellington even without a ticket. With the street parade, big screens in the city centre and many events going on, visitors and Wellingtonians continue to embrace the excitement and atmosphere that the event creates."
Tickets have also gone on sale for the first two legs of the Series, the Dubai Sevens (3-5 December) and George Sevens (12-13 December) respectively. The Dubai organisers are expecting another a surge for tickets to match the 130,000 fans that packed into The Sevens, for the three-day event.



Defending Dubai Sevens champions are South Africa, with their win in the desert paving the way for their inaugural IRB World Sevens Series title. Springbok Sevens coach Paul Treu is full of praise for the event believing Dubai has been very influential in pushing Seven’s Olympic aspirations.



"I think Dubai has been instrumental in the whole marketing campaign to show them that," said Treu.



"Hurry up and make sure that you get your tickets because they're going to fly. The Dubai Sevens is really going to be massive this year, especially once Sevens becomes an Olympic sport next month."



The first 5,000 main stand tickets have gone on sale for the second leg of the 2009/10 Series, the Emirates Airline South Africa Sevens at Outeniqua Park in George on 11-12 December.
Treu will be hoping to enjoy more success in his home town, having guided the hosts to their first title on home soil.



"This tournament has grown so much in stature as a premier international event on the SA sporting calendar and I would urge rugby fans to book their tickets early so that they can avoid any disappointment," said Khaya Mayedwa, SA Rugby's Commercial Manager.



"We are expecting a bumper turnout in George because of the huge amount of interest in Sevens rugby in our country at the moment.

Buy London Sevens Tickets online or call us at 02074030962.

England win London Sevens

England won a superb final in sudden-death extra time against New Zealand 31-26 to claim the Emirates Airline London Sevens at Twickenham.

The Cup title is England's first on home soil for five years and means that South Africa will have to wait another week before celebrating the IRB Sevens World Series title.

they have beaten New Zealand to a Cup title this year, South Africa now lead them by 20 points in the race for the overall title. South Africa have 116, ahead of England (96), London Plate winners Fiji (82), New Zealand (80), Argentina (68) and Bowl winners Kenya (60).

London Sevens Rugby

London Sevens rugby tickets will be available soon for some of the best rugby you’re ever likely to see. The Sevens World Series comes to London in a free flowing, fast and furious version of rugby union, where each side plays with just seven players, promising an exciting and truly gripping set of games. Whether rugby is your favourite sport, or you fancy seeing something new, then London Sevens rugby tickets are the perfect way to see a cracking spectator sport.

Speedy rugger

Sevens rugby is a quick fire version of the fifteen a side game, with matches lasting only fifteen minutes. The result of this is a flowing, high tempo sport which is great for spectators, so with London Sevens rugby tickets you really are in for a treat. This particular tournament is taking place at the home of English rugby, the magnificent Twickenham Stadium so you really can’t ask for a better arena to watch it in.

World matchplay

The London Sevens is the English leg of a world tour, where mini, day-long tournaments are played in Dubai, South Africa, New Zealand, the USA, Hong Kong, Australia and Scotland. There are awards for each tournament and points accumulated throughout the tour, with the Sevens champions being declared once all the tournaments have been played. With some of the real powerhouses of world rugby taking part, you can expect only the very best rugby action to take place.

Loads of games

Your London Sevens rugby tickets will enable you to see a day long tournament of cracking rugby, with a series of round robin matches being played from grouped teams, with the winners then playing it our for the day’s Cup prize. The other teams then play against each other for the Plate, the Bowl and the Shield, with the points they earn going toward the overall tournament.

The London Sevens rugby tournament takes place on Saturday 22nd May - Sunday 23rd May 2010 at Twickenham Stadium. To purchase London Sevens rugby tickets, please visit London Seven Tickets or call +44 (0) 207 403 0962.

London Sevens 2010 Tickets are on sale on Saturday

London Sevens Tickets are already on sale for the Emirates Airline London Sevens tournament which will be held at Twickenham on Saturday 22nd May - Sunday 23rd May 2010.

You can purchase an early bird weekend ticket for just £30 - but hurry, this offer is nearly over. Click the link below to get your tickets to the penultimate leg of the IRB Sevens Series.

This year's tournament was a huge success with host nation England beating New Zealand 31-26 in sudden-death extra time to take the title for the first time on home soil in five years. Be sure to be there next year where the boys will defend their title!

http://www.theonlineticketshop.com/sports/1794/london-sevens/london-sevens-tickets.htm

London Sevens Tournament Format

The tournament consists of four round-robin pools of four teams. All sixteen teams progress to the knockout stage. The top two teams from each group progress to quarter-finals in the main competition, with the winners of those quarter-finals competing in cup semi-finals and the losers competing in plate semi-finals. The bottom two teams from each group progress to quarter-finals in the consolation competition, with the winners of those quarter-finals competing in bowl semi-finals and the losers competing in shield semi-finals.

• Argentina
• Australia
• Canada
• England
• France
• Fiji
• Georgia
• Germany
• Kenya
• New Zealand
• Portugal
• Samoa
• Scotland
• South Africa
• United States
• Wales

London Sevens Ticket Sellers

There are a lot of ticket agents in the market who sells London Sevens Tickets but not all of them are successful to provide London Sevens Tickets to their cusotmers. Among them, only few are successful to deliver safe, secure and 100% guaranteed London Sevens Rugby Tickets to their customers. The list those ticket agents are as follows:-

• Ticket Master
• Getmein
• The Online Ticket Shop
• Sold Out Event Ticket
• The Online Ticket Exchange

London Sevens 2010 Tickets are on sale now

London Sevens 2010 Rugby tournament is coming with a lot of extravaganza and attaractions. So, don't miss the chance to see this historical competition. The event is sponsored buy Emirates Airline. The evants that will take place in Twickenham Stadium - London are as follows:-

22/05/2010 - Emirates Airline London Sevens Twickenham Stadium - London Tickets - London, United Kingdom
22/05/2010 - Emirates Airline London Sevens Twickenham Stadium - London Tickets - London, United Kingdom
23/05/2010 - Emirates Airline London Sevens Twickenham Stadium - London Tickets - London, United Kingdom

All London Sevens Tickets are available on The Online Ticket Shop.

London Sevens 2010

The Emirates Airline London Sevens is back with a bang at Twickenham on the weekend 22/23rd May 2010. It was a record attendance for the 2009 event with 63,500 people attending the two days of action and 2010 promises to be bigger and better.
16 top international sides, 44 fast paced matches and an action packed 2 days of not only thrilling and entertaining rugby sevens, but the biggest and best party atmosphere ever to be experienced at Twickenham.

England won 2009 London Sevens crown

England got the London Sevens title thanks to a 31-26 sudden death extra-time conquest over New Zealand at Twickenham Stadium London.

England had followed 19-0 in the final but they pulled back to 26-26 with tries from Uche Oduoza, Micky Young, James Rodwell and Dan Norton.

In a stressed 3 mins of extra-time, it was defences which were on top before Young scored the vital try.

England had defeated Scotland 26-12 in the semi-final, after the Scots beaten Portugal 22-21 in the last eight.
The two-time defending series champions New Zealand have not won a contest this season.

London Sevens 2009 Overall Standings

Team	DUB	GEO	NZL	USA	HKG	AUS	LON	SCO	Total points
South Africa	20	20	8	12	24	20	12	16	132
Fiji	12	12	4	4	30	12	8	20	102
England	16	8	20	16	8	8	20	2	98
New Zealand	12	16	16	8	8	4	16	8	88
Argentina	4	12	12	20	8	12	0	0	68
Kenya	6	0	12	6	18	16	2	4	64
Samoa	8	4	0	4	18	2	0	4	40
Australia	4	0	0	2	8	6	4	6	30
Scotland	0	0	0	0	0	0	12	12	24
Wales	0	0	6	0	2	4	0	12	24
USA	0	4	4	12	0	0	0	0	20
Portugal	2	6	0	0	1	0	6	0	15
France	0	2	0	0	2	0	4	0	8
Tonga	0	0	0	0	4	0	0	0	4
Canada	0	0	0	0	3	0	0	0	3
Cook Islands	0	0	2	0	0	0	0	0	2
Arabian Gulf	0	0	0	0	0	0	0	0	0
Russia	0	0	0	0	0	0	0	0	0
Tunisia	0	0	0	0	0	0	0	0	0
Uganda	0	0	0	0	0	0	0	0	0

London Sevens 2009 Fixtures and Results

24th May, 2009

44	24-05-2009 18:52	New Zealand	26 - 31	England	ENG	Final Cup
43	24-05-2009 18:24	Fiji	24 - 10	Portugal	ENG	Final Plate
42	24-05-2009 17:56	Wales	7 - 12	Kenya	ENG	Final Bowl
41	24-05-2009 17:28	USA	7 - 27	Canada	ENG	Final Shield
40	24-05-2009 17:06	Scotland	12 - 26	England	ENG	SF Cup
39	24-05-2009 16:44	South Africa	5 - 10	New Zealand	ENG	SF Cup
38	24-05-2009 15:56	Portugal	19 - 10	Australia	ENG	SF Plate
37	24-05-2009 15:34	France	19 - 35	Fiji	ENG	SF Plate
36	24-05-2009 15:12	Kenya	17 - 10	Samoa	ENG	SF Bowl
35	24-05-2009 14:50	Wales	19 - 14	Argentina	ENG	SF Bowl
34	24-05-2009 14:28	Canada	26 - 24	Germany	ENG	SF Shield
33	24-05-2009 14:06	Georgia	12 - 38	USA	ENG	SF Shield
32	24-05-2009 13:34	England	26 - 12	Australia	ENG	1/4 final Cup
31	24-05-2009 13:12	Scotland	22 - 21	Portugal	ENG	1/4 final Cup
30	24-05-2009 12:50	New Zealand	33 - 14	Fiji	ENG	1/4 final Cup
29	24-05-2009 12:28	South Africa	21 - 5	France	ENG	1/4 final Cup
28	24-05-2009 12:06	Samoa	42 - 0	Germany	ENG	1/4 final Bowl
27	24-05-2009 11:44	Kenya	12 - 7	Canada	ENG	1/4 final Bowl
26	24-05-2009 11:22	Argentina	24 - 19	USA	ENG	1/4 final Bowl
25	24-05-2009 11:00	Wales	36 - 0	Georgia	ENG	1/4 final Bowl

25th May, 2009

24	23-05-2009 20:33	England	31 - 14	Samoa	ENG	Pool B
23	23-05-2009 20:11	Argentina	0 - 38	New Zealand	ENG	Pool D
22	23-05-2009 19:49	Fiji	26 - 5	Kenya	ENG	Pool C
21	23-05-2009 19:27	South Africa	17 - 14	Australia	ENG	Pool A
20	23-05-2009 19:05	France	57 - 7	Georgia	ENG	Pool B
19	23-05-2009 18:43	Portugal	24 - 7	Canada	ENG	Pool D
18	23-05-2009 18:21	USA	0 - 40	Scotland	ENG	Pool C
17	23-05-2009 17:59	Wales	45 - 5	Germany	ENG	Pool A
16	23-05-2009 17:15	Samoa	26 - 26	France	ENG	Pool D
15	23-05-2009 16:53	England	61 - 0	Georgia	ENG	Pool D
14	23-05-2009 16:31	New Zealand	43 - 7	Portugal	ENG	Pool D
13	23-05-2009 16:09	Argentina	24 - 12	Canada	ENG	Pool D
12	23-05-2009 15:47	Kenya	33 - 0	USA	ENG	Pool C
11	23-05-2009 15:25	Fiji	7 - 12	Scotland	ENG	Pool C
10	23-05-2009 15:03	Australia	31 - 21	Wales	ENG	Pool A
9	23-05-2009 14:41	South Africa	70 - 0	Germany	ENG	Pool A
8	23-05-2009 14:09	Samoa	47 - 0	Georgia	ENG	Pool B
7	23-05-2009 13:47	England	20 - 14	France	ENG	Pool B
6	23-05-2009 13:25	New Zealand	40 - 0	Canada	ENG	Pool D
5	23-05-2009 13:03	Argentina	21 - 21	Portugal	ENG	Pool D
4	23-05-2009 12:41	Kenya	17 - 12	Scotland	ENG	Pool C
3	23-05-2009 12:19	Fiji	26 - 10	USA	ENG	Pool C
2	23-05-2009 11:57	Australia	50 - 0	Germany	ENG	Pool A
1	23-05-2009 11:35	South Africa	29 - 5	Wales	ENG	Pool A

London Sevens Picture Gallery

London Sevens 2009 Summary

The London Sevens is played yearly as part of the IRB Sevens World Series for international rugby sevens (seven-a-side version of rugby union). The 2009 contest took place on May 23 and May 24 in London, England, and was be the 7th Cup trophy in the 2008-09 IRB Sevens World Series. England won the most important Cup trophy, with an extra time 31-26 victory over New Zealand; Fiji won the Plate trophy, Kenya won the Bowl trophy, and Canada won the Shield trophy.

An annual rugby union sevens tournament held at Twickenham in London each year. It is part of the IRB Sevens World Series. The current titleholders are England, who beat New Zealand in extra time in the final at Twickenham on 24 May 2009.

London Sevens - Rugby

The London sevens is the English leg of the IRB's world seven series. It take place at Twickenham every year and is one of the top hold up of all the contests. It was also a 'founder member' of the IRB sevens back in 1999.

It is also the 'home leg' of the English rugby team, one of the most winning of the international sevens sides. The sevens side has provided the full international team with a number of players who were to win honours, including the likes of Austin Healy, David Strettle and Matthew Tait.


Twickenham has taken the responsibility of hosting a World Cup final in 1991, and world cup semi finals and quarter finals on other evenst. It has a big and exciting past as a rugby tadium.
The competition, as with the others in the IRB world 7s series (aside from Hong Kong) has 16 teams competing for the Cup, with those that lose transferred into various lesser competitions known as the Plater, the Bowl and the Shield respectively.

Being the residents of London means that any viewers traveling to this contest will be assure to have to find something else to do should they hope to prolong their stay. Such delights as the London Eye, the national gallery and many sporting events and stadiums abound, there is never any cause to be fed up in London.